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Journal of Psycholinguistic Research Aug 2023In line with the concept of mobile learning in English Language Teaching (ELT), the aim of this research is to explore how Iranian ELT practitioners take advantage of...
In line with the concept of mobile learning in English Language Teaching (ELT), the aim of this research is to explore how Iranian ELT practitioners take advantage of social media to propose supportive and impactful language learning programs by adhering to persuasive linguistic devices. The research design is nonexperimental and explorative. ELT-related commercial videos and pictures were identified on social media platforms, including Instagram, Facebook, TikTok, and YouTube. We delved into the syntactic and pragmatic features of the data on ELT-related ads to identify the persuasive techniques and strategies these ads resort to for attracting language learners to online classes and services. To analyze the data, the widely-used and acknowledged Cialdini's (The psychology of persuasion, Quill William Morrow, 1984) principles of persuasion are employed. The results manifested that 'reciprocity' and 'scarcity' were the most used persuasive strategies, while 'commitment and consistency' and 'consensus' were the least favorable persuasion principles in these ads. The analysis of the Iranian ELT-related ads indicated that the language used within this context is purposeful and strategic. A contextual investigation of the ELT-related ads on social media can meaningfully contribute to social practices underlying English language pedagogy and digital literacy.
Topics: Humans; Persuasive Communication; Social Media; Advertising; Iran; Language
PubMed: 36853477
DOI: 10.1007/s10936-023-09942-7 -
Scientific Reports Dec 2022Polarisation of opinions across communities can lead to social conflict, reputational damage and the disruption of operations and markets. Social influence models have...
Polarisation of opinions across communities can lead to social conflict, reputational damage and the disruption of operations and markets. Social influence models have been widely used to better understand processes driving conflict from a theoretical perspective. Using aquaculture as a case study, we demonstrate how such models can be extended to accurately hindcast the transition from population consensus to high conflict, including observed catastrophic tipping points. We then use the model to quantitatively evaluate strategies aimed at reducing aquaculture conflict. We found that persuasive advocacy was ineffective and often counterproductive, whereas meaningful engagement, collaborative learning and improving scientific literacy targeted broadly across the population was effective in moderating opinions and reducing conflict. When such messaging was targeted too narrowly or too infrequently, it tended to be negated by ongoing exchange of misinformation within the population. Both the modelling approach and lessons on effective communication strategies are relevant to a broad range of environmental conflicts.
Topics: Consensus; Communication; Literacy; Persuasive Communication; Longitudinal Studies
PubMed: 36539554
DOI: 10.1038/s41598-022-26570-8 -
Psychological Science Mar 2022Moral framing and reframing strategies persuade people holding moralized attitudes (i.e., attitudes having a moral basis). However, these strategies may have unintended...
Moral framing and reframing strategies persuade people holding moralized attitudes (i.e., attitudes having a moral basis). However, these strategies may have unintended side effects: They have the potential to moralize people's attitudes further and as a consequence lower their willingness to compromise on issues. Across three experimental studies with adult U.S. participants (Study 1: = 2,151, Study 2: = 1,590, Study 3: = 1,015), we used persuasion messages (moral, nonmoral, and control) that opposed new big-data technologies (crime-surveillance technologies and hiring algorithms). We consistently found that moral frames were persuasive and moralized people's attitudes, whereas nonmoral frames were persuasive and de-moralized people's attitudes. Moral frames also lowered people's willingness to compromise and reduced behavioral indicators of compromise. Exploratory analyses suggest that feelings of anger and disgust may drive moralization, whereas perceiving the technologies to be financially costly may drive de-moralization. The findings imply that use of moral frames can increase and entrench moral divides rather than bridge them.
Topics: Adult; Anger; Attitude; Emotions; Humans; Morals; Persuasive Communication
PubMed: 35213257
DOI: 10.1177/09567976211040803 -
Revista Brasileira de Enfermagem 2021to evaluate the effect of persuasive communication in the modulation of the behavioral intention of reducing the consumption of salt in heart failure patients.
OBJECTIVES
to evaluate the effect of persuasive communication in the modulation of the behavioral intention of reducing the consumption of salt in heart failure patients.
METHODS
pilot quasi-experimental study with one group, before and after the application of audiovisual persuasive communication, as guided by the Theory of Planned Behavior. This study used a form built and validated to measure behavioral variables (Beliefs, Attitude, Subjective Norm, and Perceived Behavioral Control). Wilcoxon's test and Spearman's correlation were applied.
RESULTS
82 heart failure patients who were being monitored in outpatient clinics participated. The medians of the behavioral variables increased significantly after the exposition to persuasive communication, showing a high level of intention to execute the behavior.
CONCLUSIONS
persuasive communication positively contributed to influence the behavioral intention of reducing the consumption of salt in people with cardiac insufficiency.
Topics: Heart Failure; Humans; Persuasive Communication; Pilot Projects; Psychological Theory; Sodium Chloride, Dietary; Surveys and Questionnaires
PubMed: 34133675
DOI: 10.1590/0034-7167-2020-0715 -
Nature Human Behaviour Feb 2020
Topics: Choice Behavior; Consumer Behavior; Humans; Persuasive Communication
PubMed: 32071414
DOI: 10.1038/s41562-020-0832-y -
Current Opinion in Psychology Dec 2018What makes people successful at influencing others? In this review, we focus on the role of the persuader (i.e., person who attempts to influence a recipient), drawing... (Review)
Review
What makes people successful at influencing others? In this review, we focus on the role of the persuader (i.e., person who attempts to influence a recipient), drawing from findings in neuroscience to highlight key drivers that contribute to persuaders' decisions to share information, and variables that distinguish successful persuaders from those who are less successful. We review evidence that people's motivations to share are guided in the brain by value-based decision making, with self-relevance and social-relevance as two key motivational inputs to the value computation. We then argue that persuaders who exhibit higher awareness of social considerations and increased recruitment of the brain's mentalizing system are more successful. We conclude by suggesting that approaches integrating social and neural networks can productively advance knowledge in this field.
Topics: Brain; Decision Making; Humans; Neurosciences; Persuasive Communication; Social Behavior; Theory of Mind
PubMed: 29803961
DOI: 10.1016/j.copsyc.2018.05.004 -
Perspectives in Biology and Medicine 2022Despite the impact of vaccination on the control and prevention of many infectious diseases, vaccine opposition and hesitancy remain significant barriers to fully... (Review)
Review
Despite the impact of vaccination on the control and prevention of many infectious diseases, vaccine opposition and hesitancy remain significant barriers to fully protecting individuals and communities against serious disease. The primary response to the problem of vaccine hesitancy includes persuasion and some degree of compulsion, usually in the form of vaccine mandates. Persuasion, if it can be successfully leveraged to provide sufficient control of disease spread, is the ethically preferred approach. Yet persuasion has proven less than adequate, leading to increasing calls for vaccination mandates and the elimination of nonmedical exemptions to those mandates. Four scholars have recently examined the underlying causes of vaccine hesitancy in the interest of improving rhetoric surrounding vaccination. This article reviews those books and offers suggestions for optimizing the strategy of persuasion in the interest of reducing the need for compulsion.
Topics: Humans; Patient Acceptance of Health Care; Persuasive Communication; Vaccination; Vaccination Hesitancy; Vaccines
PubMed: 35307704
DOI: 10.1353/pbm.2022.0006 -
Current Opinion in Psychology Dec 2022If conspiracy beliefs were an individual process, no conspiracy theory would be alike. Instead, these beliefs are promoted by individuals or social groups through the... (Review)
Review
If conspiracy beliefs were an individual process, no conspiracy theory would be alike. Instead, these beliefs are promoted by individuals or social groups through the media or informal channels of communication, leading to identical beliefs being espoused by different people and social groups. This paper reviews the role of the social influence as a basis for conspiracy beliefs and describes the role of legacy media, discussions with others, and social media, as well as the underlying informational and normative mechanisms. The role of trust is also considered, including how trust in science can increase vulnerability to conspiracy theories by opening audiences up to the influence of pseudo-scientists. Mitigating the impact of these influences will require research attention to processes that go beyond correction, elucidating the interpersonal consequences of corrections within contemporary information wars.
Topics: Humans; Persuasive Communication; Trust; Social Media; Communication
PubMed: 36215908
DOI: 10.1016/j.copsyc.2022.101463 -
Journal of Health Communication Apr 2023Indoor tanning (IT) is an avoidable skin cancer risk. Although numerous communication interventions have been assessed for IT deterrence, less attention has been paid to... (Review)
Review
Indoor tanning (IT) is an avoidable skin cancer risk. Although numerous communication interventions have been assessed for IT deterrence, less attention has been paid to the persuasive messages within these interventions. This scoping review summarizes the current peer-reviewed literature on persuasive messages for IT. Overall, 20 articles (21 studies) were included. Most were experimental or quasi-experimental and conducted in the US. Participants were mostly young women who had tanned indoors before. Few studies evaluated persuasive theme; in those that did, health and appearance themes were effective. Narrative and statistical evidence formats were also effective. The included studies also supported normative messages, loss-framed messages, and images. Improved reporting on message design and evaluation would be beneficial for future evidence synthesis. Our understanding of persuasive messages for IT has expanded in recent years, but more research is needed to optimize them.
Topics: Humans; Female; Public Health; Risk; Skin Neoplasms; Sunbathing; Persuasive Communication
PubMed: 36992625
DOI: 10.1080/10810730.2023.2196519 -
British Journal of Psychology (London,... May 2015The observation of parallels between the memory distortion and persuasion literatures leads, quite logically, to the appealing notion that people can be 'persuaded' to... (Review)
Review
The observation of parallels between the memory distortion and persuasion literatures leads, quite logically, to the appealing notion that people can be 'persuaded' to change their memories. Indeed, numerous studies show that memory can be influenced and distorted by a variety of persuasive tactics, and the theoretical accounts commonly used by researchers to explain episodic and autobiographical memory distortion phenomena can generally predict and explain these persuasion effects. Yet, despite these empirical and theoretical overlaps, explicit reference to persuasion and attitude-change research in the memory distortion literature is surprisingly rare. In this paper, we argue that stronger theoretical foundations are needed to draw the memory distortion and persuasion literatures together in a productive direction. We reason that theoretical approaches to remembering that distinguish (false) beliefs in the occurrence of events from (false) memories of those events - compatible with a source monitoring approach - would be beneficial to this end. Such approaches, we argue, would provide a stronger platform to use persuasion findings to enhance the psychological understanding of memory distortion.
Topics: Attitude; Humans; Memory, Episodic; Models, Psychological; Persuasive Communication; Repression, Psychology
PubMed: 24898340
DOI: 10.1111/bjop.12074